Concept

Adding satisfaction to trade and consumer

The Addenda® concept is based on the conviction that on its own offering a good product is not enough to achieve long term success for all the professional parties. More is needed. The distributive and retail trade are constantly searching for the best in the market and in addition increasingly looking to the price/quality ratio of the product, as well as the process from production, ordering, delivery, (administrative) organisation and any after sales service. With this situation as the departure point Addenda® started up as a joint venture of plant breeders, top growers and an organisation for marketing and sales. The aim is to gain and secure a market position by offering products of the highest quality with added values that are geared to different sales channels. The basis of the product is the quality plant, with simple or more extensive added values in the field of presentation, packaging, information and impact. For the retail trade channel this segmented market approach also provides support in the media and on the shop floor as well as training for staff.