People

Adding blossom to business and life

Giving or receiving Addenda® Hebe, HebeDonna® or Campanula is a pleasure for both recipient and giver. That is one of the quality aspects that make trade in our Hebe, HebeDonna® and Campanula so attractive. As a customer, with Addenda® you also have the assurance that you are offering top quality products that are geared to your buyer public. The result is great sales and margin figures. A number of specialist parties are gladly devoting all their expertise to this. These are the Belgian distributor Young Plants International, the Danish propagator, Gartneriet Kjærgårdsminde and our top growers, members of the Addenda® Growers' Association. In line with the dynamism of the ornamental plants sector they are working on innovative products accompanied by relevant added values. At Addenda® their customer-oriented thinking already starts in the glasshouse.

Quality in process and product
The growers of the Addenda® brand of pot plants joined forces in early 2007 in the new Addenda® Growers' Association (Telersvereniging Addenda® - TVA). This joint venture - unique in the sector - between growers, distributor and propagator is giving fresh impetus to quality and innovation. 23 pot plant growers of Hebe Addenda® and Campanula Addenda® in Belgium and the Netherlands have joined TVA. New growers are joining regularly. Modern, well run nurseries where the latest ideas and techniques are used, as well as the Addenda® quality standard.

The Addenda® brand has built up a strong position in recent years with the products Campanula and Hebe on the Dutch and Belgian markets - particularly in garden centres. To permit international growth a further combination of forces was found to be necessary. The Addenda® Growers' Association together with Young Plants International is continuously raising the professionalism of its marketing activities. In addition the Addenda® Growers' Association is paying increasing attention to process and product quality. Young Plants International provides the product development so that the Addenda® range can remain new and become broader each sales season. Propagator Kjærgårdsminde is a quality supplier of young plants and is also constantly increasing its activities in the field of improvement.

Management structure of TVA

- Nico van den Berg:	chairman
- Rob Olsthoorn:	secretary and treasurer
- Henri van der Does:	marketing
- Rudolf Hopmans:	product development & monitor Hebe
- Piet Kuivenhoven:	product development & monitor Campanula
- Stefan de Jaeger	quality