Press report IPM

Hall 1.0 Stand 1B15, 25 - 28 January, 2011

Addenda® to launch a new concept 'Blue Planet®' at IPM Essen

De Lier, the Netherlands - Under the motto 'Just Beautiful' Growers association Addenda® will be launching a comprehensive concept around its new 'Blue Planet®' that is set to enable exporters, traders, buyers and other green trade specialists to generate great commercial success. The concept is focussed on ‘Blue Planet®' with its dense round plant shape, evenly centred structure and extended abundant flowering period. Thanks to its fashionable deep blue, purplish colour, trend watchers anticipate it to become a hit with a wide-ranging public.

The unique feature of Campanula Addenda® 'Blue Planet®' is the fact that it perfectly comes into its own both indoors and outside, a quality that makes it the powerful focus of the formula that enables GAA - through a joint marketing strategy with other parties - to offer a comprehensive long-lasting indoor and outdoor display. One of the partners involved is Royal Botania with its exclusive ranges of furniture and lighting that ideally complement the concept, which as a whole serves to continually inspire greenery specialists' displays to attract and win over consumers.

'Blue Planet®' enjoys two flowering periods. The first one begins in the Spring, and depending on the weather, is followed by a second one in the Autumn. It is winter hardy and can therefore be left outside long into the colder season. It comes in a large range of pot sizes for upright and hanging displays. GAA took four years to develop its  'Blue Planet®'. As far as possible, relevant responses from the trade at the first exhibition 'previews' and private presentations were taken into consideration during the final development stage.

For further information please refer to: www.addenda.info - www.royalbotania.com

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Editors: for further information, photographic material, sample plants or to arrange an interview, please contact Hugo Van de Voorde, Brand Manager, Tel: + 32 - 475 - 23 23 09.