Premium Line

‘Our Premium quality, your future'

To match the popular Hebe Addenda® and Campanula Addenda® even better to different types of sales channels the segmented market approach has been developed in consultation with the Addenda® Growers' Association with different product lines. The added values of the Premium Line therefore focus on the packaging and consumer information, and on elements that give them more atmosphere. The design of the packaging, logo and plant labels follows the updated Addenda® house style, luxurious and stylish. In so doing the Premium Line responds to the consumer's perception and inspiration. This product line is intended for selected customers with whom Addenda® works in a sustainable and structural way.

The different types of consumers and retailers each have their own requirements. By enriching the basic product with simple or more extensive added values all types of sales channels get the products that meet the requirements stated. With multichannelling Addenda® recognises that there are different sales channels and that a distinctive character at the point of sale increases sales opportunities. This makes Addenda® the first growers' collective to operate a segmented approach on the market.