Pure Line

‘Our Pure quality, your future'

To match the popular Addenda® Hebe and Addenda® Campanula even better to different types of sales channels in consultation with the Addenda® Growers' Association the segmented market approach has been developed with different production lines. The added values of the Pure Line focus mainly on the packaging and consumer information. The quality of these plants is of the highest level. The design is simple and tasteful in line with the updated Addenda® house style: Pure. This product line is intended for sale among other things in DIY stores and (service) supermarkets. These forms of retail often stress action and price and the Pure Line fits in very well with this. For the Pure product line the emphasis lies on the product itself: that is Pure from root to flower.

The different types of consumers and retailers each have their own requirements. By enriching the basic product with simple or more extensive added values all types of sales channels get the products that meet the requirements stated. With multichannelling Addenda® recognises that there are different sales channels and that a distinctive character at the point of sale increases sales opportunities. This makes Addenda® the first growers' collective to operate a segmented approach on the market.